If you work in retail, there’s no doubt that you understand the importance of point of sale displays. At this crucial part of your customer’s interaction with you – they’re right at the till, ready to purchase – anything that will make them think again is a huge issue.
So, how do you make sure your point of sale displays and signage looks its very best? It’s all about ensuring that your point of sale is well suited to your needs and personalised to your store. Here at Shopkit, we offer a wide range of custom point of sale displays and signage to help you do just that – read on to find out a bit more about how that can help you make your retail experience even better for your customers.
What are point of sale displays?
Before we dig into the details, let’s spend a little bit of time talking about what kinds of things we mean when we talk about point of sale displays. In a retail store, “point of sale” just means the point at which customers buy the products, so the till or checkout area. So, point of sale displays are the signage and promotional material that’s found near the checkout.
At this point, your customers have likely already committed to a purchase, or they’re looking to speak to someone regarding an issue. Your promotional material needs to be attention grabbing and actionable, and any signage should be clear and easy to read.
How custom point of sale displays can help
Point of sale is all about upselling, branding and communication. Because of this, the more tightly you can integrate it with your brand, the better. This is why custom point of sale displays are so powerful – they offer a way to create high quality, customised branding and promotional material tailored to your retail goals, and place it right in front of your customers right at the point of purchase. Here are a few reasons why that’s so important
Better branding
Custom point of sale displays mean you can display your brand logo, colours and other elements directly on your checkout or till area. This improves brand recognition and retention, and, in an era where brand differentiation is vital for retail stores, allows you to create a controlled and customised experience for your customers.
Communicate policies clearly and effectively
Your point of sale displays aren’t just for promotional material – they also need to inform your customers of your policies on things like card payments, refunds, exchanges, guarantees, and a whole host of other vital information. Why rely on generic information and policies for this, when you could customise your displays with policies tailored to your business?
Look more professional
Custom point of sale will look as professional as possible – another vital part of the point of sale experience for your customers. They’ll love buying from a retail store that looks upmarket and professional with customised displays around the checkout area.
Maximise your upsell ability
Custom point of sale display options will also help you maximise your ability to upsell customers on the products near your checkout. These are perfect for impulse buy products, so why not highlight them with custom displays and branded promotional material?
Utilise promotions
With custom point of sale displays from Shopkit, you can also utilise sales and other promotions right at your checkout to make these upsells even more effective. Call attention to your on-sale products with displays that emphasise exactly the selling points that you want to.
Shopkit are UK-based experts in custom point of sale products, with a huge range available – all of which can be branded and tailored to the exact needs of your retail space. Get in touch with us today to see how we can help.